Sunday, April 19, 2009

Raising more nonprofit revenue in a dismal economy!

In this time of economic downturn, nonprofits are drawing in their fundraising efforts and "saving" money. They are also losing donors and failing to acquire new donors so as to be stronger on the other side of the crunch. Perhaps they should realize the good news is that they have less competition for gifts and grants while others cut back their development efforts and staffs. This may actually be the ideal time to expand your philanthropic initiatives.

On the other hand, with the advent of federal and state appropriated stimulus money, it might also be a good time to look at entrepreneurial opportunities to market nonprofit assets as a way of generating new earned income. If it creates jobs and increases economic activity it could be eligible for stimulus support. One of the more unusual things my company does is nonprofit business planning. You can look it up at shehaneconnection.com

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